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Tracking Advertisement Campaigns

We can track easily with using google analytics for all advertising campaings. We use utm_source, utm_medium, utm_campaing, utm_content and utm_termĀ for tracking..

utm_medium is using for particular marketing; email, affiliate, paid search etc.

utm_source is our basic source which is we used to advertising; google adwords, facebook ads etc.

utm_campaing is your advertising campaing name, you will see this name in google analytics; %20 discount, Free shipping etc.

And URL example for following

  • utm_medium=banner-adv
  • utm_source=adwords
  • utm_campaign=free-membership
  • utm_content=300-250-fire

From now on we can track our campaing in Google Analytics easily..


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